Twitter Curated Stories and Dog Costumes
What are Twitter Curated Stories and Why Do I Care? Twitter is challenging us to curate and share more compelling stories. For years we have done just that (minus a few Twitter feuds). We’ve logged...
View ArticleThree Steps to Create a Curious Gap Headline
I’m sure you’ve experienced it. Your heart beats a millisecond faster, you squirm an inch in your seat, your shoulders shuffle the whole length of your back. Maybe even your neck creeps forward, and...
View ArticleWhy a Bike Can Take You Farther than a Porsche
Why A Bike Can Take You Farther Than a Porsche Imagine: You’re standing at the bottom of a mountain. The crisp fall air blows across your face and it makes you regret wearing only a thin jacket. At the...
View ArticleThe 5 Key Elements to Adding Conversational Copy to Your Social Media Presence
First dates are awkward. We can all agree on this. On a first date, it’s too typical for the conversation to be so A + B = C (aka basic). What’s your favorite movie? How many siblings do you have? What...
View ArticleWhat Makes a Strong Call-To-Action Post For Social Media?
The purpose of a CTA (Call-To-Action) is to get someone to take specific action. You are calling on them to do something, and that something can be a variety of behaviors. For social media, these...
View ArticleWhy You Should Be Reading Two Books at Once
A little over a week ago I finished reading Hal Elrod’s The Miracle Morning, and since then I’ve been waking up at 5am as he suggests (okay, one day I woke up at 7am, but I most definitely felt groggy...
View ArticleHow to Get Over Anything
Ugh. Frustration. Stress. The ball of plutonium that’s sinking into the abyss of your stomach. Dread. Sadness. Anxiety. These feelings all originate for different reasons, but they all have one thing...
View Article3 Principles of Breadcrumb Storytelling
The power of story undeniable. Stories are the most influential aspect of our society. They are the reason why we are still alive. Yes, I do dare to make that bold a statement. Before there were movies...
View Article3 Reasons Your Opening Line is Important
Novels and screenplays have it easy. One hundred percent of the time they know what their opening line is. They know because it’s right there, in plain view, first words on the page. For most writers,...
View ArticleConstructing Your Controlling Idea
Yesterday, the love of my life did his business on our morning walk. Nothing out of the ordinary. From the bone-shaped doggie bag dispenser attached to his leash, I pulled out the last of his doggie...
View Article6 Social Media Myths
With 8+ years of social media experience, I’ve fallen victim to every single social media myth out there. I’ve put effort and money into a Facebook ad like campaign only to delete the page a few months...
View Article3 Types of Live Streaming Conversations
Video is all the rave. It’s rising in popularity and it doesn’t look like this trend will stop anytime soon. The platform might change (RIP Meerkat), but video won’t. It’s here to stay. If you’re...
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